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The (little) History of 100 (big) Brands
The (little) History of 100 (big) Brands
The (little) History of 100 (big) Brands
The (little) History of 100 (big) Brands
The (little) History of 100 (big) Brands


The (little) History of 100 (big) Brands

Original title : La (petite) histoire de 100 (grande) marques
Publisher : Food Editions
Author : Guillaume Fischer and Raphaël Turcat
Category : Photo books
Format : Hard cover
Pages : 152
170 x 240 mm
23 €

Content : This book focuses on 100 international French brands.
Did you know that the Dubonnet brandy and the Lajaunie cachou were created by pharmacists? The history of brands holds many surprises: the Gauloises (Gauls) were first Hungarian cigarettes; the creator of Banania died ruined after shooting his partner; the launch budget for the Bic pen was modestly € 50,000; the Tefal pan owes a lot to Jackie Kennedy; Sophie the giraffe was born after the failure of three rubber toys (Zoe, Cloé and Mona); Christian Louboutin thought of becoming a landscaper, etc.
The authors have cleverly unrolled a timeline which allows the creation of heritage brands to be placed in its historical context. And sometimes they are very unusual creations!