Content : This book focuses on 100 international French brands.
Did you know that the Dubonnet brandy and the Lajaunie cachou were created by pharmacists? The history of brands holds many surprises: the Gauloises (Gauls) were first Hungarian cigarettes; the creator of Banania died ruined after shooting his partner; the launch budget for the Bic pen was modestly € 50,000; the Tefal pan owes a lot to Jackie Kennedy; Sophie the giraffe was born after the failure of three rubber toys (Zoe, Cloé and Mona); Christian Louboutin thought of becoming a landscaper, etc.
The authors have cleverly unrolled a timeline which allows the creation of heritage brands to be placed in its historical context. And sometimes they are very unusual creations!